Many people will just create a post and just publish in their blog. Then they will hope that some people will read their articles.
In a typical blog, next to the posting is a column or columns displaying the various categories and archives of their previous articles.
However from my observation & feedback from my friends, not many readers will take the trouble to look through the categories & archives. In fact they will just look at the current publish article or on the article they have googled and they will move on.
Also the blog readers can read your blog from:-
• Your blog site
• Google reader or similar products
• Email ( eg Feedburner)
We can attract the readers to read a few more articles that you have written instead of just reading one article. One of the ways is to put a few links of your previous posting at the bottom of the posting.
The Google Reader & Email readers will be able to read the articles only. This meant they will not see the side columns that you have on your blog. If they use this method to read your articles, they will not be able to see your banners, links and archives.
However if put banner at the bottom of your article, they will be able to see it.
Try not to put too many links or banners at your article. Otherwise people will not be keen to read your blog content anymore.
Following is the sample links & banner that I put at the bottom of my postings

Following is the view of Google Reader showing one my article. Note you will not see Header, Footer, Right or left columns from your blog. It just displays the article content only.
Cheers ![]()
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