If you’ve heard it once, you’ve heard it a million times. The big money is in online list building. Building your own list is one of the last legitimate home based business opportunities. It’s a strategy you can’t afford to overlook.
Why it works
Most people won’t open their wallets after seeing a marketing message only once. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. The best way to reach someone more than once is by making them a part of your subscriber list.
Plus, most people are more likely to make purchases from people they feel they know and can trust. List building allows you to build a relationship with your subscribers. Making those connections will boost your trustworthiness, encouraging additional sales.
How to do it
Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page exists to do one thing and one thing only. It should convince readers to sign up for your list. Everything else is irrelevant.
Most of the time, people encourage sign ups by offering a free gift to new subscribers. This time-tested strategy can substantially boost your bottom line.
It’s not enough to have a good freebie, though. It’s also critical to put together a squeeze page in the right manner. There are certain squeeze page strategies that produce the best results. You should emulate those proven techniques. That will involve closely following three important guidelines.
Squeeze page basics
First, keep your squeeze page free of any links leading to other sites of pages. You don’t want to provide your prospective customers with an “escape route” or distractions that may reduce conversions.
Second, the squeeze page should feature a powerful, brief message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.
Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Clearly communicate the value of subscribing to those reading the page.
A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll be able to build trust and credibility with your subscribers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.
You will dramatically improve your business by using these email list building secrets. The best marketers in the business rely on list building for a reason. It’s true – the money is in the list!