As a blogger, we need to know how Google search & understand our blog. Why Google?
This is because Google is the largest search engine in the world. A lot people in the world use Google as their primary search engine.
As such, as a blogger we need to know how our readers search and reach our blog. From this feedback we can improve our blog by writing relevant articles of what our readers are searching for and installing effective plugins that can increase traffic to our blog.
In this way hopefully we can improve our blog in the search engine ranking and bring in more traffic.
To know how Google search & rank our blog, we need to go to Google Webmaster Central.
The Google Webmaster Central is a one-stop center containing webmaster resources that will display information that have been gathered by Google. The information is keywords & crawling result from Googlebot. It also provides suggestions on how to improve your website.
Following is the screenshot.
Sign in using your Gmail account.
Click on +Add a Site. Key in your web / blog site name and click Continue.
It will generate a unique Meta tag for your web/ blog site. You are to copy & paste the code in your web/blog site as stated in the example below. Then click verify or verify later.
After Google has verified your website, you can go to the home page and click on your website name.
The dashboard will be displayed.
Basically it will keep track on the following information.
Links to your site
It will display what keywords your visitors’ key in the Google search engine to reach your website & also Googlebot crawl information. This is helpful for your analysis.
See below for crawl stats
It will also display crawl errors, malware & provide suggestions on your website html.
Following is the video explanation.
I hope you like this article.